Course Descriptions - Arkansas State University Department of Jounalism and Printing

JOUR 1003 - Mass Communications in Modern Society
Survey of the varied fields of mass communications, with emphasis on their functions, operations and problems in a democracy. (Also listed as RTV 1003) (F,S,SU)

JOUR 2003 - Writing for the Mass Media
Basic news writing. Attention to both print and broadcast news styles. Typing skill necessary. (Also listed as RTV 2003). (F,S,SU)

JOUR 2013 - News Reporting
Techniques of news gathering, with practical experience in interviewing and writing for publication. Requires three hours of laboratory work per week. Prerequisite: C or better in JOUR 2003. (F,S)

JOUR 3001 - Contemporary Events and the Mass Media
Weekly review of news events and the mass media's coverage of them. (F,S)

JOUR 3003 - Feature and Magazine Article Writing
Methods of gathering material for feature stories through interviews, research, and observation; practice in writing the article. Requires three hours of laboratory work per week. Prerequisite: JOUR 2013. (F)

JOUR 3023 - Principles of Advertising
Advertising history, theory and practice, including traditional and non-traditional media. (F,S)

JOUR 3033 - Advertising Copywriting
Principles and practice of writing print advertising. Prerequisites: JOUR 2003 and JOUR 3023. (S)

JOUR 3043 - Photography
Elements of composition, camera, darkroom techniques and digital photography. Requires three hours of laboratory work per week. (Lab fee: $l0). (F,S,SU)

JOUR 3051 - Advanced Photography Lab
Individual photography projects. Requires three hours of laboratory per week. Prerequisite: JOUR 3043, consent of instructor and project proposal. (Lab fee: $15). (F,S)

JOUR 3063 - News Editing
Copyediting, rewriting stories, writing headlines, with use of personal computer. Prerequisite: JOUR 2013. (F,S)

JOUR 3073 - Newspaper Production
Principles and practices of newspaper layout and makeup; survey of printing processes and typography; practice in paste-up. Prerequisite: JOUR 3063. (S)

JOUR 3083 - History of the Mass Media
History of the mass media (newspapers, magazines, radio, television and new technology) from colonial days to the present. (S)

JOUR 3093 - Photojournalism
Practical experience with digital photography and layout for print media; use of image editing software, color theory, scanning input and output devices. Students required to submit projects for student publication and cover news events. Requires three hours of laboratory work per week. Prerequisites: JOUR 2003 and JOUR 3043 or consent of instructor. (Lab fee: $10). (S)

JOUR 3363 - Communications Research
Study and use of research tools and theories available for mass communication problem solving. Emphasis will be on library research, theory approaches and applied research as it relates to the media. (S)

JOUR 3673 - Desktop Publishing and Publication Design
Tools of electronic publishing and publication design are reviewed using desktop publishing software packages and computers. (F,S,SU)

JOUR 4013 - Advanced Photojournalism
Digital photojournalism with emphasis on ethics and role of photojournalist in society. Students are expected to prepare a portfolio of work upon completion of the course. Six hours of laboratory work per week. Prerequisite: JOUR 3093. (Lab fee: $25). (F)

JOUR 4033 - Advertising Case Studies and Campaigns
Study of recent advertising cases and campaigns involving business, industry, institutions and government. Students create a comprehensive advertising campaign for a given client. Prerequisite: JOUR 3033 and JOUR 3363. (S)

JOUR 4043 - Studies in Newspaper Management
Study of business and editorial management of the print media, including newspaper organization, publishing policies and economics, print media technology, circulation and promotional problems. (F - even)

JOUR 4053 - Public Affairs Reporting
Instruction and practice in gathering material and writing stories on public affairs; emphasis on courts and government. Requires three hours of laboratory work per week. Prerequisite: C or better in JOUR 2013 or consent of instructor. (S)

JOUR 4063 - Internship
Supervised work for a newspaper or other suitable publication. Prerequisite: Consent of the department chair. (SU)

JOUR 4073 - Communications Law and Ethics
Legal and ethical limitations and privileges affecting the mass media. (Also listed as RTV 4073). (F,S,SU)

JOUR 4083 - Sports, Business and Opinion Writing
Techniques of newswriting and information gathering in business and sports reporting. Techniques of opinion writing. Prerequisite: C or better in JOUR 2013 or consent of instructor or department chair. (S - odd)

JOUR 4093 - Advertising Management and Sales
Theories of advertising management and application of sales methods through classroom discussion and supervised work on the campus newspaper or other media or media-related organizations. Prerequisite: C or better in JOUR 3023 and the consent of the instructor. (F,S)

JOUR 4323 - Race, Gender and Media
Survey of the interface between Americans of color, women and the mass media in the United States.

JOUR 4373 - Internet Communications
Internet Communications provides students with a thorough understanding and practice in the use of the Information Superhighway. The course will also look at new opportunities for communications professionals. Prerequisite: Basic computer competency. (F)

JOUR 4881-2 - Special Problems in Journalism
Prerequisite: approval of department chair and faculty. (F,S,SU)

PUBLIC RELATIONS (PR)

PR 3003 - Principles of Public Relations
Nature and theoretical foundations of public relations; its role in society; practitioners and dynamics of the process. (F,S,SU)

PR 3013 - Public Relations Tools and Techniques
Analysis and application of public relations tools and techniques with an emphasis on public relations writing, specialized publications and strategy for working with corporate and non-corporate organizations. Prerequisite: JOUR 2003 and PR 3003. (F,S)

PR 4013 - Practicum in Public Relations
Application of public relations skills in supervised work with various businesses, institutions, organizations and social agencies. Prerequisite: C or better in PR 3003 and consent of instructor. (F,S)

PR 4023 - Public Opinion, Propaganda and the Mass Media
Survey of public opinion formation and change, with special attention to the role of the mass media in the creation and use of public opinion and propaganda. (F)

PR 4033 - Public Relations Case Studies and Campaigns
Study of recent public relations cases and campaigns involving businesses, industry, institutions and government. Student create a comprehensive public relations campaign for a given client. Prerequisites: JOUR 3363 and PR 3013. (S)