"ASU is aggressive and on the move," Hawkins said. "It is important that our logo portrays progressive and forward thinking."

ASU's current logo began in 1983 in celebration of A-State's 75th year as an institution. Hawkins said many departments use different logos, and an institution-wide logo would encourage unity.

"We want to say this is the official logo to come up with more consistency," she said.

Hawkins has asked Little Rock's Stone and Ward design firm to create the new logo. The firm created focus groups throughout ASU that consisted of faculty, staff and student representatives.

Bookstore manager Mike Thiel said the store would order more merchandise bearing the new logo.

"I don't anticipate a big problem," Thiel said. "We'll just have to deal with it when it (the new logo) comes."

Susan Altrui, new Student Government Association vice president, said focus groups and the community would approve the new logo.

Hawkins said she wants the transition to be smooth.

"Once everyone is comfortable with the changes we've made, then we will present it," Hawkins said.

Ron Looney, director of publication and creative services, said a new logo should be ready in four weeks.